Appzia Technologies is a Search Engine Marketing company, we create and run Google ads, Bing ads, Remarketing Ads, etc. based on keywords research and analysis for clients. Next step of Search Engine Marketing is the bids management in which we bid for particular keywords. Also, we can target those customers who have visited our website previously. Search Engine Marketing, or SEM, is also a form of internet marketing that utilizes on-page and off-page optimization and paid advertising to strengthen your website’s visibility in search engine results pages.
Being a Google Ad Words Certified Partner, Appzia Technologies have the team of PPC experts accomplished with extensive Adwords knowledge to assist you in managing effective PPC campaigns for you. Strong optimization builds visitor numbers to your website – Resulting in improved business growth, Online acknowledgment, new leads, hence, success.
SEM is a broader term than SEO. Under Digital marketing SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links and marketing in search results in addition to organic search to direct targeted traffic to your website.
SEO is considered a subset of SEM services. Today, if you want to grow business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.