Search Engine Marketing

Appzia Technologies is a Search Engine Marketing company in Singapore, we create and run Google ads, Bing ads, Remarketing Ads etc. based on keywords research and analysis for clients. Next step of Search Engine Marketing is the bids management in which we bid for particular keywords. Also we can target those customers who have visited our website previously.

Search Engine Marketing, or SEM, is also a form of internet marketing that utilises on-page and off-page optimisation and paid advertising to strengthen your website’s visibility in search engine results pages. Being a Google Ad Words Certified Partner, Appzia Technologies have the team of PPC experts accomplished with extensive AdWords knowledge to assist you managing effective PPC campaigns for you. Strong optimisation builds visitor numbers to your website – Resulting in improved business growth, Online acknowledgment , new leads, hence, success.

Appzia Technologies

Why Digital Marketing is Important

SEM is a broader term than SEO. Under Digital marketing SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links and marketing in search results in addition to organic search to direct targeted traffic to your website. SEM is a broader term than SEO. Under Digital marketing SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links and marketing in search results in addition to organic search to direct targeted traffic to your website.

SEO is considered a subset of SEM services. Today, if you want to grow business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM. Most common terms also used to refer to SEM Process:

Paid search ads
Paid search ads
Paid search advertising
Paid search advertising
PPC (pay-per-click)
PPC (pay-per-click)